Across our country, some mom and dad’s garage startups are bootstrapping their way to success. Some. For every success in the startup world, there are an equal if not greater amount that never find their footing.
Ever seen the show Silicon Valley? It’s sort of like that—one company makes it big (fictional Pied Piper) while around them, apps like Bro (where you literally just send the word “bro” to your friends over and over) fail.
It’s natural selection of the startup world—just not exactly the kind Darwin probably predicted. The tech-city which gives the show its namesake is where true value in EdTech is coming from. There are big successes all over the place, and I use the word “big” because, well, established companies are dipping their toes into the major market that is EdTech, but those companies aren’t always the best-positioned to be successful. Sure they have the capital to be successful, but they aren’t the most nimble.
Small EdTech companies have a major advantage in their non-cookie-cutter, non-one-size-fits-all approach to EdTech. As a teacher who is always looking for resources to help my students, those are the companies and the model I am most interested in.